The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634). The submission of manuscripts is free of fee payment. This journal follows a double-blind reviewing procedure. The JMCBEM is indexed in ECONPAPERS and IDEAS/RePEC.
Aims and scope
Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.
JMCBEM welcomes publication of Special Issues, whose aim is to bring together and integrate work on a specific theme; open up a previously under-researched area; or bridge the gap between formerly rather separate research communities, who have been focusing on similar or related topics. Thematic issues are strongly preferred to a group of loosely connected papers.
Proposals of Special Issues should be submitted to email@example.com. All proposals are being reviewed by the Editorial Team on the basis of certain criteria that include e.g.: the novelty, importance and topicality of the theme; whether the papers will form an integrated whole; and the overall 'added value' of a Special Issue.
- Editor in-chief: Dr Katarzyna Dziewanowska, University of Warsaw, Warsaw, Poland
- Co-Editor: Dr Agnieszka Kacprzak, University of Warsaw, Warsaw, Poland
- Co-Editor: Dr Joanna Chudzian, Warsaw University of Life Sciences, Poland
Editorial Advisory Board:
- Professor Marc Ant, Faculty of Business Administration, Bonn-Rhine-Sieg-University of Applied Sciences, Germany
- Professor Gül Bayraktaroğlu,Faculty of Business, Dokuz Eylül University, Turkey
- Professor Seong-Do Cho, College of Business and Administration, Chonnam National University, South Korea
- Professor Carmen Costea, Spiru Haret University Bucharest, Romania
- Professor Grzegorz Karasiewicz, Faculty of Management, University of Warsaw, Poland
- Professor Ilsang Ko, College of Business and Administration, Chonnam National University, South Korea
- Professor Robert Kozielski, Faculty of Management, University of Łódź, Poland
- Professor Jan Nowak, Tischner European University, Poland
- Professor Alison Pearce, Newcastle Business School, Northumbria University, UK
- Professor Laetitia Radder, Department of Marketing Management, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
- Professor Sanda Renko, Faculty of Economics & Business, University of Zagreb, Croatia
- Professor Edyta Rudawska, Faculty of Economics and Management, Szczecin University
- Professor Joanna Szwacka-Mokrzycka, Faculty of Economics, Warsaw University of Life Sciences
- Professor Andrzej Wiatrak, Faculty of Management, University of Warsaw, Poland
- Professor Nada Zupan, Faculty of Economics, University of Ljubljana, Slovenia
- Dr Iwona Kowalska, Statistical Editor