Journal of Marketing and Consumer Behaviour in Emerging Markets

Aims and scope


The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634), included in the list of journals scored by the Polish Ministry of Science and Higher Education (40 points for publication). The license iscurrently displayed on The submission of manuscripts is free of fee payment. This journal follows a double-blind reviewing procedure. The JMCBEM is indexed in ECONPAPERS, IDEAS/RePEC, BazEkon, CEJSH, Index Copernicus and DOAJ.


 Aims and scope


Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.


Special Issues


JMCBEM welcomes publication of Special Issues, whose aim is to bring  together and integrate  work on a specific theme; open up a previously under-researched area; or bridge the gap  between formerly rather separate research communities, who have been focusing on similar or related topics. Thematic issues are strongly preferred to a group of loosely connected papers.  

Proposals of Special Issues should be submitted to  All proposals are being reviewed by the Editorial Team on the basis of certain criteria that include e.g.: the novelty, importance and topicality of the theme; whether the papers will form an integrated whole; and the overall 'added value' of a Special Issue.



EFMD Global
Uniwersytet Warszawski
HR Excellence in Research
Eduniversal ranking
Ministerstwo Nauki
Polska Komisja Akredytacyjna

© Copyright: Wydział Zarządzania Uniwersytetu Warszawskiego

ul. Szturmowa 1/3, 02-678 Warszawa
tel: +48 22 55 34 002, fax: +48 22 55 34 001; mail:

NIP: 525-001-12-66


Administratorem strony jest Sekcja Informacji i Promocji WZ UW



projekt: VisualTeam Logowanie dla pracowników