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Journal of Marketing and Consumer Behaviour in Emerging Markets


Aims and scope

Overview


The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an open access journal (ISSN 2449-6634). The submission of manuscripts is free of fee payment. This journal follows a double-blind reviewing procedure. The JMCBEM is indexed in ECONPAPERS, IDEAS/RePEC, BazEkon and CEJSH.

 

 Aims and scope

 

Understanding consumer behaviour is crucial for the development of effective marketing strategies. The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research. JMCBEM seeks to blend both theory and practice and thus contribute to the advancement of the field. We expect submitted articles to be theoretically sound, provide significant research findings and implications for existing approaches.

 

Special Issues

 

JMCBEM welcomes publication of Special Issues, whose aim is to bring  together and integrate  work on a specific theme; open up a previously under-researched area; or bridge the gap  between formerly rather separate research communities, who have been focusing on similar or related topics. Thematic issues are strongly preferred to a group of loosely connected papers.  

Proposals of Special Issues should be submitted to jmcbem@wz.uw.edu.pl.  All proposals are being reviewed by the Editorial Team on the basis of certain criteria that include e.g.: the novelty, importance and topicality of the theme; whether the papers will form an integrated whole; and the overall 'added value' of a Special Issue.

 

 

więcej
AASBI
Uniwersytet Warszawski
PRME
MBA
Ceeman
ACCA
HR Excellence in Research
Eduniversal ranking
Eduniversal
Ministerstwo Nauki
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