Journal of Marketing and Consumer Behaviour in Emerging Markets

Guide For Authors


Please read these instructions carefully and follow them closely to ensure that the review and publication of your paper is as efficient and quick as possible. The Editors reserve the right to return manuscripts that are not in accordance with these instructions.

Ethics in publishing

For information on Ethics in publishing and Ethical guidelines for journal publication see Ethical guidelines.


Conflict of interests

Authors must indicate whether or not they have a financial relationship with the organization that sponsored the research as well as disclose any actual or potential conflict of interest including any financial, personal or other relationships with other people or organizations within two years of beginning the submitted manuscript that could inappropriately influence their work. For more information see Ethical guidelines' section.


Declaration of submission

Manuscript has not been published before and it is not under consideration for publication anywhere else; that its publication has been approved by all co-authors, if any. The publisher will not be held legally responsible should there be any claims for compensation.

To submit successfuly the authors are requested to fill in the Declaration form and send the scanned copy of this form by email


Language support

Please write your text in good English (American or British usage is accepted, but consecutive use one of these required). Manuscripts will be checked by our copyeditors for spelling and formal style. A clear and concise language will help editors and reviewers concentrate on the scientific content of your paper and thus smoothen the peer review process. Authors who feel their English language manuscript may require editing to eliminate possible grammatical or spelling errors and to conform to correct scientific English, may want to have their manuscript edited by a native speaker prior to submission. If you feel so, please contact the editing service directly to make arrangements for editing at  However, use of an editing service is neither a requirement nor a guarantee of acceptance for publication.


Formal requirements

Formal requirements include: (1) out of scope problem – when submitted papers have little direct relationship to the JMCBEM aims and scope; (2) quality problems relating to, e.g.: an analysis that is not sufficiently rigorous or inadequate to the research question being asked; the language, style, or grammar of the manuscript does not conform to accepted standards of scholar writing; the excessive length of the paper – if possible, submit manuscripts that are no longer than about 30 pages, when formatted according to our preparation guidelines presented below; the inappropriate paper layout, prepared without due regard to manuscript preparation guidelines described below; (3) marginality of contribution which the paper makes for the field of research.


Review Process

Only those papers which fulfill formal requirements are considered in the Review Process This journal follows a double-blind reviewing procedure. Submitted papers are first considered by one of the two Editors and then allocated to two referees. If one or more of these turns down the invitation to provide a review, other referees will subsequently be appointed. Normally, at least two authoritative reviews are needed before the Pre- Editor, which may be the Editorial Advisory Board Editor or an Associate Editor who is a specialist in the field of research, can make a decision as to whether to accept, reject, or ask for a revision of the submitted paper.



Upon acceptance of an article, authors will be asked to complete “Journal Publishing Agreement” (for more information on this see Author’s Copyrights).



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